Businesses across Northern Ireland are joining forces to promote the region as an adventure packed holiday destination with a wide range of outdoor and indoor activities for visitors to enjoy.
Activity Breaks UK, an ‘experiential tourism’ organisation set up by Managing Director Ricky Martin, was officially launched this week at the Ramada Hotel in Portrush.
The online business, which currently has 80 members signed up from across Northern Ireland, promotes activities such as water sports, cookery schools, arts and crafts skills, land and air adventures as well as promoting accommodation providers, specialist shops and places to wine and dine.
Mr Martin, owner of Alive Surf School, said the focus of Activity Breaks UK is to attract service providers from across the province to use the facility to promote their businesses and to provide an online service whereby people can enjoy Northern Ireland as an all-year round tourism destination.
He said: “We live in a beautiful place and we believe www.activity-breaks.co.uk will showcase Northern Ireland as a fun and adventurous place to visit. Northern Ireland has been put on an international stage this year with the City of Derry~Londonderry City of Culture and the World Police and Fire Games. We aim to encourage people from Northern Ireland to staycate but also to give tourists a one stop shop which will showcase Northern Ireland as a fun packed holiday destination.”
Speaking at the launch, Julie McLaughlin, Activity Tourism Officer with the Northern Ireland Tourist Board (NITB) said NITB fully supports Activity Breaks UK and said it is encouraging to see so many businesses collaborate.
She said: “The Northern Ireland Tourist Board are delighted to see so many individually owned tourism businesses working together under the ‘Activity Breaks’ umbrella. “
Ciaran Doherty, of Tourism Ireland, said: “Tourism Ireland was set up to promote the island of Ireland as a leading tourism destination for the rest of the world to enjoy.
“We are delighted to support www.activity-breaks.co.uk which shows visitors just how much there is to do here in Northern Ireland.”
Businesses wishing to promote their services on www.activity-breaks.co.uk can call Ricky Martin on 07809 298 897.