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Carn company rebrands after 30 per cent boost to workforce

Joe Walsh (Director) Paul Trouton (Director & CEO) Steve Boyes (Director) and Colin Turkinghton BTCC Champion and FUEL Ambassador) The 2009 Championship Winning Car

Joe Walsh (Director) Paul Trouton (Director & CEO) Steve Boyes (Director) and Colin Turkinghton BTCC Champion and FUEL Ambassador) The 2009 Championship Winning Car

A Portadown IT company which increased its workforce by 30 per cent over the last year has re-launched under a new brand after 21 years.

Formerly MCS, Carn firm Fuel has been successful in the local marketplace for over two decades and has been relaunched to “better reflect the company’s market strategy”.

Paul Trouton, the chief executive, said it had gained 65 new clients in 2013 and predicted that a new brand identity would ensure it would continue to compete for new business in the evolving & fluid IT industry for many years to come.

The company recently announced the creation of five new specialist IT jobs and now employs 15 people.

Fuel’s increase in local market share is aligned to key sectors within the Northern Ireland economy which have been earmarked for growth including agri-food, engineering and manufacturing as well as email marketing and e-commerce strategies targeted at Northern Ireland’s leading SMEs.

Commenting on the company’s growth and re-launch, Mr Trouton said, “Five years ago when many companies were consolidating, we developed a strategy which targeted, supported and enhanced our knowledge and expertise in industries that had the potential to grow in the longer term and make a telling contribution within the Northern Ireland economy. We developed relationships and created tailored IT solutions to support the specific needs of companies such as McKenna Precision Engineering, leading UK and Ireland supplier of engineering equipment and Errigal Seafood which exports from its Donegal and Dublin bases to global markets.

“Another key area that we have developed is in providing custom-built PCs and servers for both home and business markets. This is an area of the IT industry that will continue to grow bringing more powerful PCs to high-end customers within the manufacturing and engineering sectors.

“The decision to rebrand after 21 years was borne out the growth in these sectors.

 

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