Tandragee firm White’s Oats has been part of a group of food and drink companies from Northern Ireland trying to break into the north American market.
James Mathers from the company was part of a delegation from the province which visited New York recently as part of a three-day tour.
The group of companies are trying to break into the North American market as the next cluster on the Access 6 export programme launches in New York.
Over the next 12 months, White’s Oats will join the Armagh Cider Company from Portadown and a group of other companies from around the Province in undergoing bespoke training, mentoring and further market visits with the ultimate goal of securing business in North America’s retail and foodservice sector.
Speaking from the launch, Michael Bell of NI Food & Drink said, “North America presents a very diverse market with fantastic potential.
“It marks new territory for participating SMEs, so the training and mentoring provided by the programme will offer invaluable insight.
“North America’s focus on provenance and premium quality is also relevant. However with each different state demanding a unique approach it is not without its challenges.”
North America is the last of six market-specific clusters to open its doors to some of the 90 food & drink SMEs from across Ireland, Northern Ireland and Scotland who are participating in the Access 6 programme.
It follows previous launches in Brussels, Berlin, Paris, London and Stockholm.
Access 6 is an EU INTERREG IVA-funded programme delivered by Northern Ireland Food & Drink (NIFDA), Scotland Food & Drink (SFD), the Irish Exporters Association (IEA).
The aim is to provide 90 SMEs across the three border regions with training and mentorship to successfully supply and trade in a number of foreign markets.