High-fashion shop expands in West Street

Kristie Simpson.

Kristie Simpson.

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Kristy Simpson doesn’t heed the purveyors of doom on Portadown’s alleged retail demise – she is increasing the floor area of her West Street boutique, Sitara Morgan, by over 30 per cent.

The 27-year-old businesswoman needs the extra space to cope with the increased demand for the clothing end of her high-quality merchandise.

She made her initial ‘name’ through high-quality shoes, handbags and she obviously has the same natural eye for clothing.

Her goods certainly aren’t the off-the-peg variety. Kristy travels the continent – mainly Spain and Italy – to buy the top in fashions in clothes, handbags, accessories and clothing. And she stocks top American lines as well.

Names like ‘Guess’, Desigual’, ‘Marian’ and ‘Marco Moreo’ adorn the shelves, and she really went into the clothing end over a year ago.

She did a special window around that time, using pages of the Portadown Times to dress her window and adorn a svelte size eight mannequin, and we like to think we had a hand in her continued success!

Of course, the name ‘Simpson’ has often hit the headlines in the Times, her dad being none other than David Simpson MP who returned to Westminster last May.

She gleaned her business ethos through the family firm, having worked in the Universal Meats office, far removed from the world of high fashion. And her mother Elaine goes to various fashion shows with her, “mainly to curb my spending!”.

Well, Kristy has the eye for fashion, mum readily admits, and a second opinion is always welcome.

Said Kristy, “I started the business some six years ago and it is the top end of the market – I spotted a niche and it has really taken off. I have faith in Portadown and there are signs of a re-awakening in the retail end.”

A student of style, with a clutch of GCSEs under her belt, Kristy’s main goal was always her own fashion boutique, and her know-how has made a real success of it.