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Companies ‘magnifico’ ceremony for Giro d’Italia

Charles Robb of Robb Brothers Wine Merchants, Portadown with former Giro dItalia race winner, Stephen Roche.

Charles Robb of Robb Brothers Wine Merchants, Portadown with former Giro dItalia race winner, Stephen Roche.

Two Portadown-based companies are celebrating a Giro d’Italia success of their own having played a major part in the hospitality arrangements surrounding the grand opening ceremony.

Robb Brothers Wine Merchants and Yellow Door Deli teamed up to ensure that a drinks reception for special guests held in a marquee just yards from the main stage and the follow-up dinner staged within Belfast City Hall was “magnifico”.

Charles Robb of Robb Brothers, local distributors for Astoria Wines, an official sponsor of the Giro d’Italia, said, “We supply wines to Yellow Door and proprietor, Simon Dougan and myself have worked together in the past, but not on anything quite as spectacular as this.”

First Minister, Peter Robinson and the Deputy First Minister, Martin McGuinness, mingled with guests from Italian Race organisers, RCS Sport and the Northern Ireland Tourist Board as the cycling teams and riders were introduced to the crowds.

“We got involved through Astoria Wines having taken on distribution of their wines earlier in the year,” continued Mr Robb.

“It has been a hectic two months leading up to the event as their 9.5 cold wine is an official product of the Giro d’Italia and we had the job of ensuring that their wines were available in as many of the top restaurants, bars and off- licences in the Province, particularly those in the vicinity or close to where the actual race was passing through.”

The commemorative wines are presented in specially branded bottles with imagery based on the Giro d’Italia trophy itself.

“An added bonus for us was that all of the wines at the dinner were from our portfolio,” added Mr Robb.

“The Northern Ireland leg of the Giro d’Italia was a tremendous four days, which began with the dinner on the opening night, but for us as a company the legacy will be the friendships that have been made and from a business point of view I believe it will lead to bigger and better things.”

 

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