Portadown firm Kestrel Foods are creating 10 jobs after landing a deal to supply their new sports nutrition snacking range, Acti-Snack, to the leading grocery retail chain in the United Arab Emirates (UAE).
The contract with LuLu Hypermarkets comes during what Kestrel Foods has described as a “landmark year” for the business, with company-wide sales growth up 25 per cent.
Launched in late 2013, Acti-Snack was developed by the Carn firm to meet the needs of consumers taking an interest in sports, fitness and nutrition.
Each of the dried fruit, nut and seed Acti-Snack mixes was scientifically developed to meet specific sports nutrition objectives. This latest contract will see the range appear in some of LuLu’s most high profile stores in the UAE.
Lorraine Hall, sales and marketing director for Kestrel Foods, said, “We are thrilled to have secured this international contract with leading UAE grocery chain, LuLu Hypermarkets.
“We made valuable connections at the recent Gulfood exhibition in Dubai, which, combined with the support of Invest Northern Ireland, led to LuLu visiting our headquarters and subsequently agreeing to stock the range.”
Acti-Snack marks Kestrel Foods’ first venture into the sports nutrition category, having achieved great success with its Forest Feast brand over the last 16 years. Forest Feast range is currently available across the UK, Ireland and in international markets including Russia, Hong Kong, and the Middle East.
“Research highlighted to us that the active, health-conscious consumer seeks snack options that carry nutritional and physical benefits and is increasingly moving away from ‘fat free’ or ‘low calorie’ options, which often carry artificial additives or sweeteners.” said Ms Hall.
“We recognised an opportunity and used our knowledge of dried fruit, nuts and seeds to create a range which not only tastes great but also focuses on meeting nutritional and athletic objectives. The range is also gluten free, which meets the needs of a large group of consumers.”