Sky is the limit for Ulster Carpets Dubai deal
ULSTER Carpets have secured an order to supply carpet to a leading new hotel in Dubai.
The Portadown company will fit out the luxurious Sofitel hotel, which is under construction in the heart of new Downtown Dubai. The hotel is located close to the world’s tallest tower, Burj Khalifa.
Northern Ireland’s Enterprise Minister Arlene Foster met Ulster Carpets personnel in Dubai at the conclusion of a three-day trade development mission to the United Arab Emirates (UAE) last week.
She said, “Ulster Carpets are to be congratulated on winning this latest order. The company has once again proven what can be achieved in the Gulf region, which offers significant opportunities for local businesses.
“By focusing on and winning business in key export markets, Ulster Carpets has become a global brand synonymous with high quality craftsmanship. The company’s investment in new and innovative technology means it now has the capability to weave up to 25 colours in a single carpet, which gives it a competitive advantage.”
The Sofitel contract follows the Portadown company’s recent announcement that it had secured orders to manufacture 100,000 m2 of luxury axminster carpet for The Gulf region. The order was for four new hotels, including world-renowned hospitality groups Hilton, Conrad and Marriott, at Mecca in Saudi Arabia.
Mrs Foster added, “My department and Invest Northern Ireland are fully committed to supporting local companies as they seek contracts in this and other global markets. Ulster Carpets has made extensive and effective use of Invest NI trade missions to develop contacts, particularly with interior design consultancies, in key export markets.”
Ulster Carpets’ business in the Gulf region has continued to develop strongly and owes much to significant investments in the area, including the establishment of an office in Dubai.
Ulster Carpets managing director Nick Coburn said, “Our market is a global one and we face severe competition from low cost labour countries in Asia. The ability of Ulster Carpets to effectively compete on a worldwide scale as the premium supplier is a result of our constant endeavour to exceed customer expectations, push the boundaries of design and embrace innovative technology, in addition to our continual drive to improve productivity and quality.”
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Thursday 23 May 2013
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