Portadown-based wine wholesalers Robb Brothers are hoping that the Giro d’Italia cycle race will be a ‘sparkling’ event on and off the course.
The town firm has signed a major distribution agreement with Italian wine company, Astoria, a leading sponsor of the world renowned race.
The family-run business has placed a significant order for a range of specially branded wines that have been designed with the Grande Partenza or ‘Big Start’ of the Giro d’Italia in mind.
The race will be staged in Northern Ireland next month with the racers scheduled to travel through Richhill and surrounding areas.
“Astoria 9.5 wine is the official wine of the Giro d’Italia cycle race and as a company renowned for bringing a fresh perspective to the marketplace we are delighted to have secured this distributorship agreement,” said Charles Robb, director of Robb Brothers.
“The wines that we are bringing in are cutting edge and are presented in specially branded bottles that will add to the taste of Italy that the Giro d’Italia is bringing to the province.
“Being a County Armagh-based company, and with the Giro d’Italia coming through large parts of the county, also adds quite considerably to the significance of the deal.”
Robb Brothers already represent a number of leading Italian wineries supplying a range of wines to off-licences, hotels and restaurants.
The road race will pass through the Armagh area on the third and final day, Sunday, May 11 en route to Dublin. Riders will sign in at the Shambles Market between 9am-11.15am and on the Mall there will be a Fan Park area with live broadcasts and give-aways.
The race will start at 11.20am from the Shambles and pass through Loughgall, Richhill, Hamiltonsbawn and Markethill. The Giro Caravan will travel ahead of the riders, and is scheduled to stop off in Richhill at 10.27am providing entertainment and free give-aways. The riders will pass through the village at 12.12.