Global boost for town thanks to Google film

Portadown Youth players enjoying the Google film screening. Back row, from left, are Ruadhn Hughes, Harry Anderson, Jamie Haire. Front row, from left, are Josh Cooper, Bailey Armitage, Glen Capper, Harry Evans. INPT42-212
Portadown Youth players enjoying the Google film screening. Back row, from left, are Ruadhn Hughes, Harry Anderson, Jamie Haire. Front row, from left, are Josh Cooper, Bailey Armitage, Glen Capper, Harry Evans. INPT42-212

A Google project which will promote the Portadown name to a worldwide audience marks a perfect partnership between technology and human emotion.

The short film - with the focus on Portadown Youth - was released this week via Google’s official channel on YouTube.

Based on an article originally published in the ‘Times’, the documentary highlights how the Portadown Youth coaching team of Gary Magee and Glen Traynor used a Google Translate app to communicate with two foreign nationals.

Filming put Portadown Youth’s Alberto Balde in the spotlight, with Google describing in an internet blog how the decision to utilise the app was “so much bigger than translating sentences from one language into another” and how the coaching staff “didn’t just find a way to coach Alberto in football - they found a way to invite someone who was on the outside into their community”.

“We’re always amazed by the power of technology to connect people,” states the Google blog to accompany the video, that also includes a link to the original ‘Times’ article. “We loved this story (and wanted to share it with you).”

Turn to page 3 for more on the story.

Visit www.portadowntimes.co.uk to view the video.