Gilfresh launch juicer packs in Asda stores

William Gilpin from Gilfresh and Jill Jones, regional buying assistant NI for grocery and produce, Asda NI. INPT04-014
William Gilpin from Gilfresh and Jill Jones, regional buying assistant NI for grocery and produce, Asda NI. INPT04-014

Loughgall vegetable supplier Gilfresh have won a contract to supply their innovative juicing packs to Asda stores across Northern Ireland.

The new Pure Press Juicing Packs are the first of their kind in Northern Ireland, with predicted sales of around 30,000 in the first year.

Asda is the first retailer to stock the range which was specifically designed to meet demand for the growing, global trend of extracting and blending raw vegetables and fruit.

There are four lines – ‘Rootie Fruitie’, ‘Up Beet’, ‘Clean Green’ and ‘The Classic’; the packs contain a mix of fruit and vegetables which can be used in a juicer or blender.

William Gilpin from Gilfresh, a family-run company, said, “Juicing and blending has taken a huge surge in recent months with consumers looking for more convenient ways to stay healthy.

“We are the first company in Northern Ireland to launch a combination pack specifically tailored for juicing.

“Each pack has been carefully selected to give consumers the perfect mix for a smoothie or healthy juice. The process is simple: rinse, juice, drink.”

The contract builds on Asda’s existing relationship with Gilfresh, which already supply 27 different lines to the supermarket retailer.

Jill Jones, regional buying assistant NI for grocery and produce, Asda NI, said, “We are thrilled to be building on our relationship with Gilfresh.

“We work in tandem with our suppliers to ensure that we are continually responding to food trends and providing our customers with high quality products.

“It’s fantastic to see innovation at this level from Gilfresh and we have no doubt that this will translate into sales.”

The juicing packs are available in store now.