A unique Recycling initiative, which was launched a year ago along with three business partners including Lurgan based global packaging firm Huhtamaki, has had a big impact on one local charity, Children’s Heartbeat Trust.
The year-long ‘Recycling Rewards’ campaign was developed by Bryson Recycling in a bid to boost recycling levels and add value to the local economy all in aid of a good cause.
For every tonne of materials collected through Bryson‘s weekly kerbside box service, three local businesses, Encirc, Huhtamaki and Cherry Plastics donated £1 to the charity.
Thanks to an impressive 12,000 tonnes of materials collected across Northern Ireland, the charity has given financial support to over 20 families undergoing heart surgery and related treatments. They’ve also purchased 13 Coaguchek machines allowing children to monitor their own heart condition effectively at home, bought a defibrillator and also provided 35 counselling sessions for parents upon their child’s diagnosis.
Eric Randall Director at Bryson Recycling said; “This campaign has exceeded all expectations and we are donating a total of £12,360 to Children’s Heartbeat Trust. More than 170,000 households across the province have helped families and children diagnosed with Congenital Heart Disease by simply recycling more.
“Every household can do it - this campaign is a testament to that. The recycling of quality materials, which are then processed by our three partners also work hard to support the local economy and sustain employment.”
Huhtamaki employ 226 staff locally and is a world leader in environmentally friendly moulded fibre packaging.