Portadown bakery Irwin’s are revolutionising New Year’s resolutions by putting bread at the top of the menu and calling on the public to enjoy a little bit of what they like through its Nutty Krust New Year’s Revolution.
Speaking about the campaign, Richard McQuillan, head of marketing, Irwin’s Bakery said, “It can be easy to lose motivation when it comes to New Year’s resolutions. At Irwin’s, we believe that a little bit of what you love does you no harm at this time of the year, which is why we have launched the Nutty Krust New Year’s Revolution campaign.
“Bread has been given a bad reputation over the last number of years. However, carbohydrates form an important part of a balanced diet – so our message is, if people intend to break their resolutions, do it properly with a slice of Nutty Krust!”
Nutty Krust is on offer for £1 in stores across Northern Ireland from January 2015. For more information visit www.irwinsbakery.com.