Ambassadors are being sought to promote Armagh city to potential tourists.
Anyone with an interest in history, arts and culture, and who lives or works in Armagh city, is being urged to sign up for the new Armagh Ambassador programme.
The initiative is being pioneered by Armagh City, Banbridge and Craigavon Borough Council to showcase the range of arts, culture, heritage and visitor attractions available.
Twenty-five people will be trained in February and March to become ‘Armagh Ambassadors’ to promote the city which has a history extending to 6500 BC.
The ambassadors will spend six mornings exploring all of the city’s top attractions to gain insights into what visitors can expect to find there.
And the ambassadors will also be shown how to polish up their social media skills so that they can spread the word about Armagh to a worldwide audience via Facebook and Twitter.
Lurgan-based business Customer Sense Training and Consultancy (CSTAC) are managing the programme on behalf of the council.
Broadcaster and actor Ivan Little, who began his journalistic career with the Portadown Times, joined officials in dressing up in Georgian costume for the launch.
He said, “I may be a Belfast man but I know Armagh well. I was a frequent visitor in my youth when I started my journalistic career in nearby Portadown and I’ve also spent many hours treading the boards at the marvellous Market Place Theatre.
“Sometimes I think people in Northern Ireland don’t stop to appreciate what we have on our own doorsteps. I have always found Armagh to be a fascinating city, a diverse mix of culture, art and history as I discovered only a short time ago during the wonderful Georgian Day.”
Councillor Sharon Haughey Grimley, chair of the economic development and regeneration committee, welcomed the programme, saying, “There are over 15 different visitor attractions and venues covering the past and the future within a three-mile radius of Armagh city centre.”
For further information or an application form, contact Lynda on 07773 423675 or email Lynda@customersensetraining.co.uk.